Are you considering launching a new product?  Entering a new market?  Investing in a new technology or region?

These types of business decisions requiring significant investments should be backed by some type of market intelligence, not just hunches.  There are various methodologies of Qualitative Research that can be employed:  focus groups, one on one in-depth-interviews,  dyads or triads, time lapse techniques such as electronic billboards, and more.   We are experienced at asking decision makers the right questions through developing and executing primary research that provides directional feedback on potential decisions that can be followed up by quantitative research or used for important guidance and data points. 

We know the industries we work in and can garner the key information pertinent to buyers.  After conducting the research, we provide a detailed analysis of the findings and a full report with recommendations. 

EXAMPLE: 

A customer was interested in launching a new service to existing customers and was planning to test the service in a particular geographic region.   We conducted 50 In-Depth-Interviews with decision makers in our customer base and with prospects.  Our research validated the need and demand for the new service, but in a different region that had the type of customer more interested in the new service.

Based on the information, the customer launched the pilot test in a different geographic market and it was a success— they have now launched the service company wide.