Most companies have a strategic plan, a business plan or both.

Strategic plans clarify the long term direction of the organization while business plans look at a shorter plan, typically 1-3 years with a focus on market and operational feasibility.  Beginning with internal and external, primary and secondary research, marketing plays an important role in both the strategic and business plan, helping to define the competitive environment, market segmentation and targeting.   

Within the business plan is the marketing strategy that defines the product or service offering. This includes pricing strategy, unique selling proposition, distribution and promotion or communication of the product/service.

A  detailed marketing plan will contain all product and service launches including costs, pricing, sales projections and timing.  MMA, using measurable metrics, will clearly outline all goals and objectives.   

The service or product will be supported by communications, advertising via  all channels, lead generation, promotions and all other marketing tactics to increase sales, customer retention  and promote brand awareness and loyalty.  The marketing plan will also include resources required such as financial and human capital for ongoing analysis, evaluation and reevaluation of the plan and its results.

 MMA can work with your management team and other key constituents to develop a strategic marketing plan that is smart, effective, results oriented and practical.