WHAT:  The foundation to your brand launch is a solid plan that may cover the next 5 to 10 years.  It’s your high-level conceptualization of how your service or product will penetrate your market.

WHO:  This package is ideal for companies that are entering the market, or looking to take their company to the next level.

HOW:  We will look at the following four components to launching your brand:

• Competitive Positioning:  What sets you apart?  A good positioning strategy is influenced by market profile, customer segments and personas, competitive analysis and method for delivering value.
• Brand Strategy:  How do you define your brand?  What images, messages do you convey?  How do your employees interact with customers and how do your customers feel about your company?  We’ll help you articulate your brand experience and brand promise.
• Pricing:  Pricing is a complex subject.  It can be challenging to establish your price.  We’ll help create a competitive analysis and strong strategy to understand what your customers will pay and how your price should fall in relation to others.
• Distribution Channels:  Distribution or placement is a key element of your strategy and helps your expand your reach to penetrate your market.

WHAT:  How do you build awareness about your brand?  Consistent messaging is essential to articulating the ideas and concepts of what your company stands for and the value that you provide.

WHO:  This package is ideal for companies that need assistance in developing their personality and tone and aligning it with their grand strategy.

HOW:  We will look at the following four components when communicating about your brand:

• Messaging:  How do you talk about your company?  We’ll look at your mission statement, your tagline/slogan, your positioning statements, and your elevator pitch to ensure it’s aligned with your overall brand promise.
• Identity:  Your corporate identity is an extension of your brand and includes everything that has your contact information on it such as:  Business cards, envelopes, letterhead, mailing label, proposal/quote templates, invoices/statements, memos, signage, promotional items.
• Websites:  For many businesses, their website is the most important marketing tool.  It is often a customer’s first experience with your brand.
• Reviews:  What do your customers say about you?  Do you conduct regular surveys to asses your performance?  Do your customers provide feedback on social review sites?  We’ll develop a feedback look that can be utilized to analyze your customers.

WHAT:  Your plan to acquire customers should evolve as you grow.  It must be dynamic and propel your forward.  We’ll look at your sales funnels and develop tactics to bring prospects in and turn them into customers.

WHO:  This package is ideal for companies that have an established brand but looking to grow their sales.

HOW:  We will look at the following components to growing your brand and acquiring customers.

• Sales Process:  What tools and literature do you use to communicate to your prospects.  We’ll review and develop brochures, product data sheets, newsletters, websites, reference lists, white papers, PowerPoint presentations, proposals, and case studies.
• Brand Strategy:  How do you define your brand?  What images, messages do you convey?  How do your employees interact with customers and how do your customers feel about your company?  We’ll help you articulate your brand experience and brand promise.
• Digital Marketing:  The explosive growth of the internet and mobile devices has fundamentally changed the marketing function online.  We’ll look at your Website, SEO and SEM activities, Online Advertising, Social Media and Email Marketing efforts to develop tactics to grow your company.
• Traditional Sales:  Depending on your business, face to fact interactions may still be critical to your business.  We can assist you with your company’s sales efforts at trade shows and conventions and develop a lead generation program for you.