Digital marketing is all about targeting your customers through the internet.  It encompasses your brand’s online communications strategy, inbound marketing strategy, public relations strategy and video strategy.  

Consumers have multiple touch points before they decide to buy. As such it’s important to have a presence online.  Moving beyond your website, digital marketing encompasses: 

• Organic: Search Engine Optimization and Search Engine Marketing (SEO and SEM)
  – Website optimization
  – Natural search
  – Contextual search
  – Link building
• Display
  – Pay per click and retargeting campaigns

• Conversion Optimization
  – A/B testing of landing pages
  – Call to action campaigns
  – Segment inbound traffic sources

• Content Marketing
  – Blogs, case studies, white papers, ebooks and infographics

• Social Media Marketing
• Email Marketing
• Mobile Advertising
• Mobile Apps
• Analytics

There are many different components to digital marketing.  MMA can develop a digital marketing strategy that is tailored to your business and your market.